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Marketing Academic Division, FMS organizes a workshop on “Marketing for Customers”

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19 August 2022 13:45:49

       Marketing Faculty of Management Science Suan Sunandha Rajabhat University Organized a workshop project “Marketing for Customers” with Assistant Professor Chutima Klaysung, Head of Marketing Department. presided over the opening of the project For the project, the objective is to develop students' knowledge. An understanding of the processes involved in the market and encourage students to apply their marketing knowledge It was honored by Dr. Jutathip Phothi and Ms. Chanokphat Numhat, online business experts. As a lecturer to give knowledge on the topics of “Vision Marketing”, “Customer Marketing”, “Concept Marketing”, “Solution Marketing”, “Product Marketing” and “Marketing Plan”. Marketing students attended the training. In the form of Onsite training at Mini theater room, Building 57, 6th floor, Faculty of Management Science Suan Sunandha Rajabhat University.

         Assistant Professor Chutima Klaysung, Head of Marketing Department, said, “This project focuses on educating people about marketing. which is the heart of doing business Allow students to apply the knowledge gained from the training, namely planning and formulating marketing strategies by using customer behavior. and the desired target group is an important variable in planning Starting from product selection before being introduced into the market Customer-centric thinking for driving Always think of customers as the number one priority, who is doing what, what problems, what needs, and how to respond to this need. With this knowledge, it is used to create various strategies. and planning to understand customers Understand how to do business for maximum efficiency This project is to help students understand that Marketing for Customers is important and is considered the heart of doing business in the digital age. Making Marketing for Customers an important part in setting goals or laying out a way to build a business in the future must be It depends on the current industry whether it is appropriate for the era or not. If the product does not fall, the trend has a clear target audience. can continue to walk on the path of doing business in the digital era until the scope of the product has been expanded There are more items to expand the consumer group. This is to develop students' potential to gain practical experience in practice. in order to be able to move towards becoming a qualified personnel in the professional market.”


Kanyakorn Sujarittnetikarn : Public Relations of Faculty of Management Science

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