On
April 3-4, 2023, Marketing Academic
Program, Faculty of Management Sciences,
Suan Sunandha Rajabhat University by
Assistant Professor Chutima Klaysung,
Head of Marketing Academic Branch
Leading a team of students in marketing
join the event "Creating digital
coaches, sharing ideas, expanding
communities" organized by the
Ministry of Digital Economy and Society.
Collaborate with the community digital
coach development team (ETDA Local
Digital Coach or ELDC) and the
Electronic Transactions Development
Agency (ETDA) to be a part of learning
new digital skills. Bring the skills
learned to transfer. exchange knowledge
Improve the community And create
opportunities to participate in the
community business plan presentation
competition for students, held at the
Mini Theater Room, Building 57, Faculty
of Management Science.
For the activities throughout the
2 days that the students participated in
learning were Onsite skill development,
which was honored by the speakers.
Lectures to educate students as
follows:
???? Coach skills and
community communication
????
Networking and finding business
partners
- Drive the community
economy with networks and business
alliances
- Networking and finding
business partners
- Techniques to
create sustainability for the
network
Marketing strategy planning
to deal with business situations
-
Marketing situations that businesses
have to face Challenging Handling
-
new age marketing think like a
strategist Look for opportunities on the
difference creatively.
- Marketing
strategy planning to create a
competitive advantage
- Update future
marketing trends
by Assistant Professor Dr. Buppha
Laphawattanapan Faculty of Communication
Arts University of the Thai Chamber of
Commerce Specialist in Branding and
Marketing Communications
????
Networking and finding business
partners
- Drive the community
economy with networks and business
alliances
- Networking and finding
business partners
- Techniques to
create sustainability for the
network
???? Product Development and
creating value for the product
(OTOP)
- Analysis of consumer
behavior for new product
development
- The process of
developing and introducing new
products
- Branding for new
products
- Creating value for the
product
by
assistant professor Dr.Pinpinut Jada,
Founder & Managing Director, BRAND
STUDIO (THAILAND) Co.,Ltd. and Head of
Aviation Business Management, SRIPATUM
UNIVERSITY Chonburi Campus.
????
Doing business on Facebook from Facebook
Thailand
By Nattawadee
Kunkhirirattana, Lead Trainer, Meta
Boost Project and Business Development
Consultant The Kenan Foundation of Asia
and Ms. Jirada Luangchinda, Trainer and
Assistant Consultant The Kenan
Foundation of Asia
To participate in this activity
Students gain intensive knowledge from
expert speakers to visit the target
community area Develop communities into
a digital society and earn sustainable
income. to carry out knowledge transfer
activities And join the next business
plan presentation
competition.
Kanyakorn Sujarittnetikarn : Public Relations of Faculty of Management Science
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