On February 21, 2024, 9:00
a.m. - 12:00 p.m. Marketing Seminar
students Marketing field Faculty of
Management Science , Suan Sunandha
Rajabhat University Organize a seminar
project on the topic “Creating new
brand marketing to keep up with social
media trends” with Assistant
Professor Dr. Somsak Klaysung, Dean of
the Faculty of Management Science
Chairing the opening of the project
Together with Assistant Professor Dr.
Natthaphong Techaratanaset Deputy Dean
for Research and Academic Services
participate in seminar projects and
Assistant Professor Dr. Chutima
Klaysung, Head of Marketing and Project
Advisor which was honored by Mr. Kittiya
Maneesaithong, businessman who owns the
brand Saideehome, as a speaker giving a
lecture to provide knowledge There are
students in the field of marketing. and
those who are interested Attended the
seminar at the Mini Theater Room,
Building 57, 6th Floor, Faculty of
Management Science.
For organizing the said
seminar project It is an activity in the
marketing seminar course. The objective
is to enhance knowledge for seminar
participants in creating marketing for
new Thai brands to keep up with social
media trends. Recommend guidelines for
building a brand in the future to
support Thai brands. and able to develop
and expand the business to be stable and
be more up to date In the present
era.
“Today, there are rapidly
increasing number of brands in the
market. There are successful and
unsuccessful brands. Therefore making
the pioneer in creating product brands
or the owner of the product brand must
have knowledge and understanding of
marketing to make your own products
known in the market To keep up with
social media trends online Especially
nowadays, Thai people are starting to
like and support Thai brands even more,
causing soft power in society. People
are thinking about starting to create
brands to create even more income. And
to make the brand known, use social
media that is available. Influence on
daily life It is a catalyst for people
to get to know and be interested in the
brand, making that brand become Brands
that have influence in the minds of
consumers, therefore, creating a brand
or marketing in the digital age
Therefore, it is a matter Entrepreneur
or business brand owner It should be
given great importance,” said
Assistant Professor Dr. Chutima
Klaysung, head of the marketing
department and project
advisor.
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