On January 18-20, 2025, Mr.
Phongsakorn Somdee and Mr. Nawapol
Khamkhong, third-year students in the
Marketing program, Faculty of Management
Science, represented the Faculty of
Management Science, Suan Sunandha
Rajabhat University, who were selected
by the Language Institute to participate
in presenting international research at
the International Conference on
Education, Business, Technology and
Social Sciences (ICEBTS) 2025 in
Beijing, People's Republic of
China.
Assistant Professor Dr. Kawin
Wongleedee, Director of the Language
Institute, led 30 undergraduate students
who received funding to present
international research at the
International Conference on Education,
Business, Technology and Social Sciences
(ICEBTS) 2025 in Beijing, People's
Republic of China. Associate Professor
Dr. Luedech Girdwichai, Chairman of the
University Council, was honored to
observe and provide advice to the
students.
For
the participation in presenting
international research this time, Mr.
Phongsakorn Somdee, a student in the
Marketing program, Presented the
research on “Marketing Mix,
Purchasing Behavior, and Word-of-Mouth
for Thai Street Food Vendors Located in
Bangkok Among Foreign Tourists”
with Assistant Professor Dr. Nattapong
Techaratanaset, Assistant Professor Dr.
Somsak Klaysung, and Associate Professor
Dr. Bandit Phangnirun as the advisors of
this research project.
Mr. Nawapol Khamkhong, a
student in the Marketing program,
presented the research on “Service
Marketing Mix and Psychological Factors
Affecting Purchase Decisions for
Ready-to-Eat Dog Food Among Dog Owners
in Bangkok” with Assistant
Professor Dr. Chutima Klaysung,
Associate Professor Dr. Wanida
Suwanniphon, and Lecturer Dr. Kwanchat
Wongchanthip as the advisors of this
research project.
The International
Conference on Education, Business,
Technology and Social Sciences (ICEBTS)
2025 aims to promote students to have
experience in presenting research
results at an international level. The
conference received support for travel
expenses and registration fees from the
Human Resource Development Fund
Executive Committee. According to the
policy of Suan Sunandha Rajabhat
University by Associate Professor Dr.
Chutikan Sriviboon, President of Suan
Sunandha Rajabhat University, which is
the pride of Suan Sunandha Rajabhat
University and a good example in
presenting international research
results to the next generation of
students.
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