On February 4, 2026, Mr. Pavarit Suwanphong, a third-year marketing student, and Mr. Ratchapol Sarathong, a third-year business entrepreneurship student, represented the Faculty of Management Science, Suan Sunandha Rajabhat University, having been selected by the Language Institute to present their research at the International Academic Multidisciplinary Research Conference Tokyo 2026 (ICEBTS 2026) at the International Resort Hotel Yurakujo, Tokyo, Japan.
        Assistant Professor Dr. Kawin Wongleedee, Director of the Language Institute, led 36 undergraduate students who received grants to present their research at the International Academic Multidisciplinary Research Conference Tokyo 2026 (ICEBTS 2026). They were honored to have Associate Professor Dr. Luedech Girdwichai, Chairman of the University Council, and Associate Professor Dr. Chutikarn Sriviboon, President of Suan Sunandha Rajabhat University, observe and provide close feedback to the students. Conference Room B was also honored to host... Assistant Professor Dr. Kawin Wongleedee, Director of the Language Institute, served as the Chairman, and Assistant Professor Dr. Nattapat Kaewratanapat, Vice President for Academic Affairs, served as the Co-Chairman of this academic conference.
      For the participation in presenting research at this international conference, Mr. Pavarit Suwanphong, a student in the Marketing program, presented research on “Service Marketing Mix and Influencer Characteristics Influencing Online Fashion Purchase Decisions in Bangkok Metropolitan Area,” with Assistant Professor Dr. Nattapong Techaratanaset as his research advisor.
       Mr. Ratchapol Sarathong, a student in the Entrepreneurship program, presented research on “Motivational Factors Influencing Operational Staff Performance: A Case Study of Pimpool Villa Hotel, Nan Province, Thailand,” with Assistant Professor Dr. Pisit Pojancharuvit as his research advisor.
      International Academic Conference The International Academic Multidisciplinary Research Conference Tokyo 2026 (ICEBTS 2026) aims to provide undergraduate students with the opportunity to showcase their academic potential through research presentations, exchange knowledge with international scholars, and develop communication skills in an international context. This invaluable experience will boost confidence, enhance presentation skills, and build academic networks, potentially leading to future educational and professional opportunities.

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