On February 11, 2026, the Marketing Program, Faculty of Management Science, Suan Sunandha Rajabhat University organized a seminar entitled “Creating Content to Influence Purchasing Decisions through TikTok Shopping Cart Feature.” The project was supervised by Dr. Ittipoom Promma, Associate Dean for Planning and Quality Assurance, who served as the project advisor.

The seminar was honored by the presence of Ms. Phattharamon Phumarin (Patty), a TikTok marketing expert and consultant (TikTok: ceopatty), and Ms. Thikhamphon Hema (Noon) (TikTok: noonsamahai), who has direct experience in content creation and generating income through the TikTok shopping cart feature. The guest speakers delivered insightful lectures, shared practical knowledge, and inspired students and participants by recounting their real-world experiences. The seminar was held at the Mini Theater, Building 57, 6th Floor, Faculty of Management Science.

This seminar aimed to provide guidelines for developing effective marketing content on TikTok to increase sales through the shopping cart system. It also sought to equip students with the ability to apply online marketing tools in their future careers or to generate real income. Participants gained valuable perspectives and practical insights through the speakers’ experiences and personal branding approaches.

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