The Faculty of Management
Science, Suan Sunandha Rajabhat
University, continues to promote the
international potential of its students
through the 3rd short-term training
program in media production for
marketing communication and a study trip
to Dong-Ah Institute of Media and Arts
(DIMA) in the Republic of Korea. On July
1, 2016, the third day of the program,
students experienced in-depth learning
about the arts, culture, and creative
industries of the Republic of Korea.
This enhanced their knowledge and
provided new perspectives that can be
applied to media production and
marketing communication at the
international level.
In the morning, students
participated in a Han Geul Calligraphy
workshop, the art of writing Hangul
characters with a brush, a cultural
heritage reflecting the beauty of the
language and identity of the Korean
people. Participants learned the
principles of writing, brush techniques,
composition, and conveying emotions
through the lines of the characters. In
addition to absorbing artistic and
cultural values, it helped develop
creativity, meticulousness, and media
design skills that can be effectively
applied in marketing communication and
branding.
In the
afternoon, students participated in a
K-POP Dance Workshop, learning dance and
performance techniques from experts at
DIMA, a leading media and arts institute
in the Republic of Korea. This activity
focused on developing movement skills
and teamwork. Communication through body
language and creative expression opens
up perspectives for students to
understand the concept of content
creation and the development of the
Korean entertainment industry, a key
mechanism of successful and globally
recognized Soft Power.
The learning on the third day
reflects an educational approach that
focuses on integrating academic
knowledge with real-world international
experiences. It provides students with
opportunities to learn from
international institutions, exchange
cultures, create inspiration, and
develop essential skills in
communication, creative thinking,
teamwork, and understanding diverse
cultural contexts.
This project was closely
supervised by Assistant Professor Dr.
Nattapong Techaratanaset, Deputy Dean
for Research and Academic Services,
along with Assistant Professor Dr.
Kwanchat Wongchanthip, a faculty member
in the Accounting Department and mentor,
who were assigned by Assistant Professor
Dr. Chutima Klaysang, Dean of the
Faculty of Management Science, to
oversee, facilitate, and monitor the
students' activities throughout the
training period to ensure effective
learning and maximum
benefit.
Public relations work
Faculty of Management
Science
www.fms.ssru.ac.th
www.ssru.ac.th
#Faculty
of Management Science Suan
Sunandha
#SSRU
#FMSSSRU
#Faculty
of Management Science, Suan Sunandha
Rajabhat University
#Where is a good
place to study?
#Suan Sunandha
Rajabhat University
#Faculty of
Management Science works and
studies
#Let's be one family FMS
Family