Home > News > FMS. Press Releases. > The 3rd cohort of SSRU's Faculty of Management Sciences students expanded their learning experience outside the classroom, studying Korean art and culture at Gyeongbok Palace and broadening their perspectives on international marketing media production.
The 3rd cohort of SSRU's Faculty of Management Sciences students expanded their learning experience outside the classroom, studying Korean art and culture at Gyeongbok Palace and broadening their perspectives on international marketing media production.

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13 August 2026 15:40:14

      The Faculty of Management Science, Suan Sunandha Rajabhat University, is moving forward to elevate learning to the international stage by taking students from the 3rd cohort of the marketing media production training program at Dong-Ah Institute of Media and Arts (DIMA) on a study trip to Gyeongbokgung Palace in Seoul, South Korea. This aims to provide experiential learning outside the classroom, fostering an understanding of history, art, culture, and national identity—fundamentals for creating media and marketing communications at the international level.
    The study trip was led by Assistant Professor Dr. Chutima Klaysung, Dean of the Faculty of Management Science, along with Assistant Professor Dr. Pitimanus Banlue, Vice Dean for Administration; Assistant Professor Dr. Yutthapoom Thanakitborisut, Vice Dean for Academic Affairs; Assistant Professor Dr. Nattapong Techaratanaset, Vice Dean for Research and Academic Services; and Assistant Professor Dr. Kwanchat Wongchanthip, a lecturer in the Accounting Department. I helped supervise and lead a team of 16 students from the 3rd cohort of the Marketing Media Production          Training Program on a study trip to explore South Korea's valuable cultural heritage sites.
         During the activity, the students wore "Hanbok," the traditional national costume of South Korea, to experience traditional lifestyles and culture firsthand. They learned about the history, lifestyle, beliefs, art, and valuable architecture that are important elements in shaping the country's identity. They also learned how to leverage cultural capital to create soft power through tourism, film, series, music, and the global content industry. This is crucial knowledge for developing skills in media production, branding, storytelling, and marketing communication in the digital age.
        Gyeongbokgung Palace, built in 1394 during the Joseon Dynasty, was the first royal palace to serve as the center of government administration and the residence of the king and royal family. Over centuries, the palace witnessed significant historical events and suffered damage from wars before being restored to its former glory. Today, it is considered one of the most important historical and cultural landmarks in South Korea.


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