
The Faculty of Management
Science, Suan Sunandha Rajabhat
University, is moving forward to elevate
learning to the international stage by
taking students from the 3rd cohort of
the marketing media production training
program at Dong-Ah Institute of Media
and Arts (DIMA) on a study trip to
Gyeongbokgung Palace in Seoul, South
Korea. This aims to provide experiential
learning outside the classroom,
fostering an understanding of history,
art, culture, and national
identity—fundamentals for creating
media and marketing communications at
the international level.
The study trip was led by
Assistant Professor Dr. Chutima
Klaysung, Dean of the Faculty of
Management Science, along with Assistant
Professor Dr. Pitimanus Banlue, Vice
Dean for Administration; Assistant
Professor Dr. Yutthapoom
Thanakitborisut, Vice Dean for Academic
Affairs; Assistant Professor Dr.
Nattapong Techaratanaset, Vice Dean for
Research and Academic Services; and
Assistant Professor Dr. Kwanchat
Wongchanthip, a lecturer in the
Accounting Department. I helped
supervise and lead a team of 16 students
from the 3rd cohort of the Marketing
Media Production
Training Program on a study
trip to explore South Korea's
valuable cultural heritage
sites.
During the activity, the students
wore "Hanbok," the traditional
national costume of South Korea, to
experience traditional lifestyles and
culture firsthand. They learned about
the history, lifestyle, beliefs, art,
and valuable architecture that are
important elements in shaping the
country's identity. They also
learned how to leverage cultural capital
to create soft power through tourism,
film, series, music, and the global
content industry. This is crucial
knowledge for developing skills in media
production, branding, storytelling, and
marketing communication in the digital
age.
Gyeongbokgung Palace, built in 1394
during the Joseon Dynasty, was the first
royal palace to serve as the center of
government administration and the
residence of the king and royal family.
Over centuries, the palace witnessed
significant historical events and
suffered damage from wars before being
restored to its former glory. Today, it
is considered one of the most important
historical and cultural landmarks in
South Korea.
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