Five student representatives from
the Faculty of Management Science, Suan
Sunandha Rajabhat University,
participated in the "Developing
Student Entrepreneurs (Start-up/Business
Owners/MSMEs) Project: Extending
Research, Inventions, and Creative Works
to Create Sustainable Businesses."
The project was held from August 3-5,
2026, at Amphawa Naanorn Hotel, Amphawa
District, Samut Songkhram Province.
Student representatives from various
faculties also participated to develop
their knowledge, skills, and potential
as modern entrepreneurs, and to further
develop innovative ideas into
competitive businesses in the digital
age.
Throughout the
training on August 4-5, 2026,
participants learned through intensive
workshops covering essential knowledge
for starting and developing businesses.
Topics included "Make Customer
Buy," techniques for creating value
to stimulate customer purchasing
decisions, developing marketing plans,
designing revenue models and financial
plans, and techniques for creating
distinctive and memorable brand and
product names for effective market
competition.
Participants also systematically
developed their own marketing plans
through workshops that allowed them to
analyze target groups, develop marketing
strategies, and create pitch decks to
professionally communicate their
business ideas. Before moving on to the
crucial final activity of the project,
which involves presenting the Pitch Deck
to a panel of esteemed experts and
receiving in-depth feedback to refine
and further develop the business model
for practical application,
this training was
honored by the presence of Ms. Rinranee
Seneewas, CEO of Business Guide Co.,
Ltd., as a distinguished speaker. She
shared her knowledge and real-world
experience in business creation,
strategic marketing planning, business
model development, and professional
presentation skills. She also provided
insightful perspectives and close
mentorship, inspiring students to think
creatively, innovate, and become
potential new-generation
entrepreneurs.
The Faculty of Management Science,
Suan Sunandha Rajabhat University, is
committed to promoting the development
of entrepreneurial skills among its
students, coupled with experiential
learning, to prepare them to become
startups, business owners, and MSMEs
entrepreneurs who can create
innovations, advance research, and drive
the country's economy.
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