The Faculty of Management Science, Suan Sunandha Rajabhat University, is moving forward in driving the university's role in local development by organizing a workshop on social engineering for community engagement. This project, under the "Developing Entrepreneurial Competencies for Local Development through Soft Skills (Social Engineering)" program for the 2026 fiscal year, was led by Assistant Professor Dr. Pongsawit Supanont, Deputy Dean for Student Affairs, along with staff from the Student Affairs Division. The aim is to enhance the capabilities of students and staff by providing them with essential skills for working with communities, analyzing problems, needs, and potential of local areas, and applying this knowledge to design concrete development approaches that align with the community's context.
       The activity took place in Bang Sakae community, Bang Khon Thi Subdistrict, Bang Khon Thi District, Samut Songkhram Province. It provided a real-world learning experience for students and staff through the process of "Learning from the Field – Understanding the Community – Analyzing Problems – Collaborative Design – Implementation." Key activities included workshops, fieldwork and data collection, surveying the community's context and potential, and knowledge exchange and engagement with local residents.
     The core of the program is to apply the Social Engineering process and Soft Skills to develop students' ability to work creatively with others, possess strong communication skills, and analytical thinking. Teamwork, problem-solving, relationship building, and conflict management are key skills learned, along with the ability to identify opportunities and potential within the community, leading to the development of approaches that meet the specific needs of the area.
Furthermore, students integrated knowledge in management, entrepreneurship, and marketing into fieldwork processes to collaboratively identify opportunities to enhance community potential in terms of resources, local wisdom, products, services, and social capital—fundamental pillars for creating value and increasing community development capabilities.
      This fieldwork was therefore not merely about bringing classroom knowledge to the community, but a collaborative learning process between "university – students – community," allowing all sectors to exchange experiences, analyze situations, and jointly find development approaches appropriate to the local context, with the community at the center.
The Faculty of Management Sciences aims for this project to contribute to creating "new generation social engineers" who possess not only academic knowledge and professional skills but also understand society, have a sense of public service, can work with communities, and transform knowledge into a powerful force for real change.
     The implementation of this project reflects the Faculty of Management Sciences' mission to "build people, build knowledge, create opportunities, and create value for local communities," while striving to empower communities to develop themselves, build upon their potential, and grow stronger.
From the classroom to the community. From knowledge to action; from soft skills to the power of "social engineers" for sustainable local development.

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